Aircraft Warfare in WWI

During the first World War,  the industrialization of the aircraft industry became entrenched as a vital piece of the modern war machine. Although it was just shy of two decades after the first airplane  was flown in the United States in 1903, by the time the WWI broke out, the military already had plans for these new means of warfare. In the years leading up to World War One, military aviation was sponsored by powerful people in government and business, and by 1909 both France and Germany had military air branches with a focus on reconnaissance and bombing. During the war, the belligerents quickly took to the air to gain an advantage. Pilots were initially sent up on missions to photograph enemy bases and troop movements so war strategists could plan their next moves, but as pilots began shooting at one another, the idea of aerial combat emerged as a new means of warfare that would someday evolve into the drone-strike technology we have today. The Invention of Aerial Combat The biggest leap forward in early aerial combat came when Frenchman Roland Garros attached a machine gun to his plane, making an attempt to synchronize with the propeller and use metal bands to deflect bullets from this vital piece of machinery. After a brief period of aerial dominance, Garros crashed and the Germans were able to study his craft. Dutchman Anthony Fokker, who was working for the Germans, then created interrupter gear to allow a machine gun to be safely shot and miss the propeller. Fierce aerial combat with dedicated fighter planes then followed. The cult of the air ace and their tally of kills was close behind; it was used by British, French, and German media to inspire their nations and none were more famous than Manfred von Richthofen, better known as the Red Baron  because of the color of his plane. Plane technology, pilot training, and aerial combat techniques all developed rapidly during the first parts of World War One, with advantage switching back and forth with each new development. Battle formation developed by around 1918, when there could be more than a hundred planes all working on the same attack plan. The Effects of the War Training was just as deadly as flying; over half of the Royal Flying Corps casualties occurred in training and, as a result, the air arm had become a recognized and highly distinguished part of the military. However, neither side ever achieved total air superiority for very long though the Germans briefly managed to cover their small base at  Verdun  in 1916 with a dominant air cover. By 1918, aerial warfare had become so important that there were thousands of planes crewed and supported by hundreds of thousands of people, all produced by a massive industry. Despite the belief—then and now—that this war was fought by individuals daring to fly for either side, aerial warfare was really one of attrition instead of victory. The effect of aircraft on the outcome of the war was indirect. They didn’t achieve victories but were invaluable in supporting infantry and artillery. Despite the evidence to the contrary, people left the war assuming that the aerial bombardment of civilians could destroy morale and end a war sooner. The German bombing of Britain—via zeppelin in 1915—failed to have any effect and the war continued anyway. Still, this belief persisted into WWII where both sides terror-bombed civilians in order to try to force a surrender.

Iron Jawed Angels Essays - 546 Words

Iron Jawed Angels Iron Jawed Angels is a film which portrays the womens suffrage movement during the 1920s. The film is a documentary and a drama which uses live action and music to deliver the sympathetic and distressful mood the film creates. An example of the distressful mood is when the suffragists refuse to eat when they go to prison. This shows how passionate and distressed the suffragists are to get the 19th amendment passed, which would give women the right to vote. The films message, which is the hardships and adversity women had to withstand to get the 19th amendment passed, is effectively portrayed because the struggle the suffragists faced is accurately and beautifully depicted. As a tool of communication, the strengths†¦show more content†¦The film Iron Jawed Angels tells the viewer about the women?s suffrage movement in the 1920s. It also tells the viewer that the United States, mostly men, was strongly opposed to women?s suffrage. The disturbing violence geared towards the wome n suffragists also shows the discontent of American men towards the movement. Unfortunately the women suffragists were thrown in prison for blocking traffic (an excuse because they were protesting outside of the White House) and were forced to work. The hatred and animosity which suffragists faced during the 1920s is also an accurate depiction of United States life during this time period. Some questions which were left unanswered by the film Iron Jawed Angels are who started the women?s suffrage movement and where the movement started. The information which can be gained from Iron Jawed Angels which could not be conveyed by a written source would be the brutality and harshness suffragist women faced during the 1920s. A written source could also not convey the passion and enthusiasm the women suffragists had. The central message of the film Iron Jawed Angels is that if one keeps on trying, eventually they will make some progress. The persistence of the women suffragists shows that even if all odds are against someone, they can still make a difference. I would recommend Iron Jawed Angels as a study tool because it accurate portrays the women?s suffrage movement in the 1920s.Show MoreRelatedIron Jawed Angels Essay640 Words   |  3 Pageswere seen working in factories or as teachers but they had no say in the government. Thanks to a few women dedicated to making a difference, women have become more independent and now have a say in the government if they choose too. The movie Iron Jawed Angels depicts a group of women who wanted women to have a voice in politics. First thing they had to do was get women the right to vote. Alice Paul and Lucy Burns were the two leaders of the NWP (National Womans Party). The two women are an inspirationRead MoreEssay On The Iron Jawed Angels1418 Words   |  6 PagesEverything they worked hard for did not belong to them but to their father or husband. The fight started gradually until it grew stronger later in the 1900s. With the help of great leaders, they could be more powerful on a state-to-state basis. The Iron Jawed Angels is a movie that was released in 2004. It was set in the 1910s and focuses on the major flaw of women’s suffrage. Directed by Katja von Garneir, the drama film depicts two women activists, Alice Paul (Hilary Swank) and Lucy Burns (Frances O’ Connor)Read MoreIron Jawed Angels2588 Words   |  11 PagesTitle: Summary, Reaction, and Analysis Paper #1: Iron-Jawed Angels Iron Jawed Angels is a story of two women fighting for women’s rights. They led the struggle for the passage of the 19th amendment to the constitution which gave women the right to vote. These two women along with others petitioned, campaigned, and picketed to publicize the issue. After being arrested for â€Å"traffic violations† a group of women spent time in Occoquan Workhouse. Here they went on a hunger strike to protestRead MoreIron Jawed Angels: Film Analysis1302 Words   |  5 PagesIron Jawed Angels is the moving 2004 film that highlights how Alice Paul and Lucy Burns fought for womens suffrage. In the film, director Katja von Garnier, follows these women and the efforts they put forth as members of the National American Woman Suffrage Association (NAWSA) and later the work they did as founders of the National Womans Party (NWP). The film showcases the trials that Alice Paul and Lucy Burns had to overcome, not just from opposition found within NAWSA, but also among societyRead MoreIron Jawed Angels Essay594 Words   |  3 PagesThis film was dramatic and inspiring. This film opened my eyes to understand the struggles that woman have gone through to get the freedoms that they experience today. I would have to say that one of the definite strengths of this film was the cast itself. Because of the nature of this film, I could get a real sense of the actual â€Å"suffering† of these women. I would have to admit that I was completely ignorant on how this suffrage movement has literally shaped the voting rights of women in AmericaRead MoreIron Jawed Angels By Katja Von Garnier1651 Words   |  7 Pages Iron Jawed Angels, by Katja von Garnier, is a non-fictional drama about a group of women who do everything they can and will do in order to the women’s right to vote during the years between 1912 and 1920, as it was started by Susan B. Anthony, Elizabeth Cady Stanton, and many others in 1890. Alice Paul and Lucy Burns, t wo of the younger women suffragists, join the NAWSA (the National American Woman Suffrage Association) to try to push for the constitutional amendment for women’s suffrage. CarrieRead MoreTime Periods Represented in The Kid and Iron Jawed Angels1318 Words   |  6 Pagessince then with the addition of not only color and audio, but new techniques and new ideas. Both The Kid and Iron Jawed Angels are very popular films about the early 1900’s. Although they share some common thoughts, but because they were made in two completely different time periods their focuses are far off from one another and their ideas contrast for the most part. Iron Jawed Angels is an HBO film that was released in 2004 about the American women’s suffrage movement. The movie is set in AmericaRead MoreAnalysis Of The Movie Iron Jawed Angels By Martin Luther King Jr930 Words   |  4 Pagesamong black and white people. In Dr. Kings essay â€Å"Three ways of Responding to Oppression, he clearly states three ways to deal with oppression. Dr. King believed the best defense against oppression being that of nonviolent resistance. The film Iron Jawed Angels (IJA) is also great example of oppression with the struggle to women rights in the United States. Mr. King stated that there are three ways of oppression that oppressed people deal with, acquiescence, physical violence, and nonviolent resistanceRead MoreIron Jawed Angels : A Film That Portrays The Cruelty And Brutality Woman Faced1326 Words   |  6 PagesIron Jawed Angels is a film that portrays the cruelty and brutality woman faced throughout the Suffrage movement in the 1900s and the Women faced many issues, but some accepted inequality while others waited patiently as asked to for years. Alice Paul and Lucy burns took a stand and stroke up determination within women. Women who were a part of the movement were referred to as suffragists who stood up to the law and asked for the right to vote. They faced many obstacles such as verbal and physicalRead MoreEssay on Impossible is Nothing: One Woman, One Vote911 Words   |  4 Pagespresent information about wars and the passing of importance legislation, however there remains prominent gaps in our understanding of women suffrage for equality--a war that had been going on for half a century. Jennifer Friedess story Iron Jawed Angels produced by Katja von Garnier, underscores the struggle and grief that women suffragists endured, along with providing the viewer with an in-depth understanding of the events, consequences and heroic actions of the activists of the 1920s womens

Management and Organizational Behavior Environmental Factors

Questions: 1.Identifying the main issues that Jack should consider and enhance evidence from the case study.2.Explaining how Jack benefits from applying the rational decision-making process for addressing the issues3.Describing the different resources such as valuable, rare that are available to Jack and provide evidence from the case study4.Identifying, explaining and applying organizational strategy frameworks that Jack might be helpful in considering future of Glasshouse Avocados Answers: 1. From the case study, it is evident in understanding the fact that Jack while dealing his father business felt that his father managed their business pretty well (Wood et al., 2016). Jack identified some of the external environmental factors that turn into a threat in the near future. There are several issues that Jack faced while dealing his father business and immediate attention for attainment of future goals and objectives. The first issues relates with cost of production whereby the costs are the expenses that are incurred from the finished products. It is advisable for Jack in understanding the cost of producing an item for getting perfect position analysis of the company (Shah, Anwar Irani, 2016). Product name is avocado where it involves cost of irrigation equipment as well as managing the root of the plants. Jack identified invisible cost and interest from the capital that has been invested by Jacks father. With the increase in competition, it was difficult for Jack in co ntinuing their business in smooth terms with the available resources. Competition means active demand from more than two organizations as the available resources are rare in nature. In actual terms, Jack really enjoys the profits earned by the business as there is not much of competition present in this field of operation. Jack has brilliant networking skills like his father and he too believes in maintaining cordial relationships in handling the situation (Rhoden, 2016). Jack also identifies low sales as there is lack of process whereby sales managers remain unproductive in operations (Page Nilsson, 2016). Crucial attributes should be taken into consideration as it is the backbone of business in achieving higher sales. As far as Glasshouse Avocados is concerned, the cost of production as well as competition resulted in increasing the number of sales for given year. Jack also need for innovation in their products where they will have better understanding of new entrants by putting the ideas for the better performers (Malik, 2014). Natural conditions is other conditions that Glasshouse Avocados should take into consideration as they need clean water and clean air as major part of natural environment. Jack identified the issues of moving in the streamlined business by exploring alternative options. It is recommended to Jack in considering ways for moving towards other options like real state (Kumar Sundareshan, 2015). 2. It is essential for jack in applying rational decision process so that he can solve the above-listed issues identified at first place (Kinicki et al., 2014). It is important to understand the fact that business decisions are highly risky to take as the outcome or consequences will have direct affect in major attributes of business. There are several steps that get involved in the rational decision-making process from the case study such as: The first step is defining the main problem such as lower sales as well as profits. In this step, several issues will be mentioned by Glasshouse Avocados (Gold et al., 2013). This involves dipping revenue and competition by creation of downstream atmosphere as it is considered main issue for Glasshouse Avocados in the recent time. The major reason lies for Glasshouse Avocados is decrease in profits as well as sales due to advanced and nearest competitors for gaining competitive edge. This requires intuitive as well as rational decision-making whereby individual will be keeping an approach for solving a particular problem. The second step will be bringing out the goals of the business such as growing in revenues as well as beating the level of competition (Gelens et al., 2014). In this step, primary goal will be mentioned as it will help in creating maximum economic value such as profit maximization. Glasshouse Avocados believes in regaining their market share as they face lost in sales in the present time. The third step in rational business making decision will be developing various alternative solutions involving concentration on custard apple as well as passion fruit. In this step, two fruits such as custard apple as well as passion fruit will be selected for making decisions as they lead towards sales growth due to other nearest competitors (Frederick, 2014). There is huge opportunity that will be utilized by the company in driving the attention for Glasshouse Avocados. The forth step is the evaluation part where it requires comparing the cost of production within the allocated resources and stipulated time. In this step, Jacks Father, Elias ideas will be evaluated that will have more weightage based on rate of success (Fernando Lawrence, 2014). This takes into consideration the investment that helps in keeping long profits and sales. In this case, both the fruits can be even secondary option for Jack as they will be finding ways for yielding good profits. The fifth step is the selecting the best solution that will be essential for selecting the best option for achieving the target. In this step, all the ideas will be taken into consideration so that best can be selected based on several parameters. Best idea can be evaluated by conducting analysis on their advantages and disadvantages at the downtime period. It is essential for selecting the best options by undertaking rational decision-making process (Abraham, 2013). 3. Resources of an organization can be viewed as the foundation for gaining competitive advantage of a corporation that lies mainly in the implementation of a wide variety of valued tangible as well as intangible resources (Shah, Anwar Irani, 2016). As mentioned in the given case study, Jack has access to different resources that can transform into profitable assets of the firm. According to the case study, Jack possesses a land area of approximately 80 hectares that can be regarded as a valued resource and this can be exploited for carrying out operations of the corporation of essentially Avocados. In addition to this, Jack also has access to different utilities that includes the real estate alternative. Therefore, as the option of real estate is open Jack can decide to undertake the business activity of construction of different residential or else office space for the purpose of selling or else leasing (Wood et al., 2016). The yields from selling or else leasing of these office o r else residential spaces can lead to accessibility to huge amount of funds. In addition to this, both daughter and son of Jack possess expertise as well as business acumen. In addition to this, his children can also comprehend the recent crest as well as troughs of business reasonably. Therefore, the manner in which Jacqui, daughter of Jack analyses different factors of business, business alternatives, feasibility, processes of reduction of costs and at the same time expresses the skills to arrive at good business decisions is very valued for the business of Jack. Further, Elias, son of Jack also possess innovative business ideas for expansion of business with the identical products or else diversification of the existent product line of the business. Therefore, Jack can enter into different new ventures as he is very much conscious about the regional business environment and has good image and reputation in the market. Thus, the good image as well as reputation of the firm can be regarded as an asset of the company of Jack as this asset can help in reaping advantages in the upcoming period (Shah, Anwar Irani, 2016). 4. As rightly indicated by Abraham (2013), the strategic concepts of SWOT analysis can be utilized for the purpose of delivering solution to this particular question. The SWOT analysis calls for the need of analyzing the strength, weakness, opportunity as well as threat of the corporation Glasshouse Avocados. However, there is a strong confidence to have an augmented business circumstances in the upcoming future and Jack can properly utilize the McKinsey 7-S Framework for enhancement of the practices of the business. Particularly, this model helps in analysis of different internal as well external facets and subsequently can be employed in diverse business situations. However, the 7 different elements of the McKinsey model can be categorized into two different groups that are essentially the hard and the soft components (Shah, Anwar Irani, 2016). The different elements of the Mckinsey are hereby mentioned below for detailed analysis: Strategy: Glasshouse avocados have thoughts regarding expansion of particular business line by marketing tube avocados and helping customers to consume avocados effectually. Structure: Glasshouse Avocados have different plans to particularly add on different cultivators of Avocados to decrease the overhead cost of a large number of small sized cultivators in addition to satisfaction of reporting needs at the time of increase in the number of professionals (Wood et al., 2016). Systems: Systems refer to different business processes and the corporation Glasshouse avocados also adhere to the established business processes and uses and aligns the same with the proficient workers. This in turn can help in the process of reduction of the overall cost and augmentation of profit figure of the firm. Shared Values: particularly, from the Errors time, it can be said that the work ethics was very much strong that can essentially help in addition of value of the entire organization. Style: The Company needs to follow the Laissez Faire Style Leadership in order to manage different circumstances in the market. Staff: Staff represents the workforce of the organization. Glasshouse avocados have the need to recruit more number of people as the management of the organization has the plan to expand the entire business line. Skill: The management of Glasshouse avocados has strength to develop business and hire competent individuals to direct the organization (Wood et al., 2016). Reference List Abraham, S. (2013). Relationship between organisational culture and employee engagement: A study. EXCEL International Journal of Multidisciplinary Management Studies, 3(2), 34-44. Fernando, S., Lawrence, S. (2014). A theoretical framework for CSR practices: integrating legitimacy theory, stakeholder theory and institutional theory. Journal of Theoretical Accounting Research, 10(1), 149-178. Frederick, P. R. H. (2014). Organisational Behaviour and its Role in Management of Business. Global Journal of Finance and Management, 6(6), 563-568. Gelens, J., Hofmans, J., Dries, N., Pepermans, R. (2014). Talent management and organisational justice: employee reactions to high potential identification. Human Resource Management Journal, 24(2), 159-175. Gold, J., Holden, R., Iles, P., Stewart, J., Beardwell, J. (2013). Human resource development: Theory and practice. Palgrave Macmillan. Kinicki, A., Williams, B. K., Scott-Ladd, B., Perry, M. (2014). Management: A practical introduction. McGraw-Hill Education Australia. Kumar, S. A., Sundareshan, V. (2015). Organisational Behaviour and Motivation Impact on Employee Performance. ITIHAS-The Journal of Indian Management, 5(4). Malik, M. R. (2014). IMPACT OF POSITIVE ORGANISATIONAL BEHAVIOUR ON LEADERSHIP AND HUMAN RESOURCE MANAGEMENT. International Journal of Organizational Behaviour Management Perspectives, 3(1), 770. Page, N. C. P., Nilsson, V. O. (2016). Active commuting: workplace health promotion for improved employee wellbeing and organisational behaviour. Frontiers in Psychology, 7, 1994. Rhoden, M. (2016). Construction Management and Organisational Behaviour. John Wiley Sons. Shah, N., Anwar, S., Irani, Z. (2016). The impact of organisational justice on ethical behaviour. International Journal of Business Innovation and Research, 12(2), 240-258. Wood, J. M., Zeffane, R. M., Fromholtz, M., Wiesner, R., Morrison, R., Factor, A., ... Osborn, R. N. (2016). Organisational behaviour: Core concepts and applications. John Wiley Sons Australia, Ltd..

National Park Service Essays - Protected Areas,

National Park Service Topic: The National Park Service will continue to play an important role in twenty-first century society. Abstract: Those with a sense of destiny cried not exploitation, but preservation of America's land. This belief created the first National Park and later the National Park Service to protect it and the lands that were to be added. The National Park Service will continue to protect the land and provide for the common good so visitors can enjoy the freedom of nature and see the unspoiled earth, as man first knew it. One country, one land bursting with life beholds the unspoiled beauty in America's National Parks. Those citizens with a sense of destiny cried not exploitation, but preservation of the land. In 1872, Congress set aside two million acres of land to established the first national park, Yellowstone (Questar). Congress had vision to preserve the natural wonder of the land for the enjoyment of all Americans. It was called ?the best idea America ever had.? Believing in this vision, Woodrow Wilson signed legislation to form the National Park Service in 1916 to protect the lands set aside by Congress. As the National Park System began to grow from 7.5 million acres of land to 80.1 million acres, measures had to be taken in order to establish rules and limitations within the parks. The National Park System contains some of the most important and largest natural preservations in the country: millions of acres of old untouched forests, wildlife reservations, lakes, and other natural beauties a re preserved and protected as national treasures (Lovett 10). Allowing people access to the parks could harm the land in which Congress strives to protect. The question is how can the spirit of the land be preserved without taming it and is it possible to for the parks to be enjoyed and protected at the same time? The National Park Service serves the common good of the parks by ensuring that the community members have access to the park resources, and by ensuring that park resources are protected for the benefit of the future generations (12). This is not an easy task to achieve. It is the responsibility of the National Park Service to make certain that the parks can be enjoyed and preserved; but on the other hand it is the responsibility of visitors to respect the land as if it was their own. The responsibility of the park service requires such duties as maintaining safe and pleasant visitor accommodations and providing visitors with information (maps and guides) to educate them about the park so they can fully experience the beauty and importance of a natural environment. The park service cares whether if the visitors have a nice vacation while in the parks (Sellars 14). That is why they make efforts to educate people about the parks, encourage visitation, serve the interests of both the vis itors of today and of the future, and to make in the informed decisions about the land. By continuing to protect the parks against the wear and tear of use so that the original values of each park remain intact for each visitor the National Park service will continue to play an important role in the twenty-first century. The national park system serves the individual needs of our country and our land. These needs provide tourism and vacationing, the opportunity to interact with nature, enjoyment of cultural and historical monuments, and physical exercise (Lovett16). The contributions of the park system are valued as common goods to the country. As long as the park service continues to provide their efforts to keep the parks looking beautiful and consistent with nature, America will always have a place of refuge in common. In cooperation with the legislation passed by government, the National Park Service will continue to play an important role in American society by protecting our mountains from being striped, trees cut, and water tainted (Cong 27). Without the aid of Congress and the Park Service, America's beautiful land could be thrashed and misused, in which case people of the future would not be able to enjoy the majestic grandeurs of America. The influence of the National Park Service in America has spread to other countries. Without a doubt,

buy custom Cup Cake Business essay

buy custom Cup Cake Business essay Mission statement Our mission at Blue Cream Cakes Investments is to make social functions tasty, creamy and sweet experiences to both confectionery and passive consumers of the same. We pride in delighting cup cake enthusiasts with high quality products taking into consideration a variety and customized brands to satisfy a wide range of customer preferences. With our detailed survey report concerning the rising number of both active and passive confectionery fans; who would not mind having tasty but cheaper confectionery to match those moments of celebration, we intend to reach out to them at all convenient venues to satisfy their needs. Vision Statement Four years from now, Blue Cream Cakes Investments will be one of the best suppliers of cheap but quality confectionery especially cup cakes within the country with a fully satisfied customer base. This should translate to annual revenues of over one million by being consistent in timely delivery, reasonably priced products and organizing thrilling events for both active and passive confectionery enthusiasts. This should boost the societys interest in Bakery through encouraging more of the population to shift from passive to active confectionery enthusiasm. Executive Summary; management strategy The Blue Cream Cakes Investments is a small business venture that operates in the university. The venture is in its pilot state and run by Shneda Edgar an all round Confectionery enthusiast. He is an experienced Baker of quality cup cakes and other confectionery both as a hobby and occasionally provides upon request services to match specific occasions within the institution and interested external clientele. He is familiar with the citys community festivals and seasonal needs and has an advantage of an intensive network of all events within and around the institution. The current target market has no serious competition basing on a study that clearly indicates that no individual or institution had seriously considered institutional celebrations within the city except for the beverages and brewery industry (Cohen, 2006). This is with respect to their short notices and our need to market our Bakerys quality product with minimal advertisement costs. The niche is cut by the fact that consumers only consider a variety in confectionery long after confirming the price levels with regards to the quantity, size and quality on confectionery. Provision of cheaper but excellent quality cup cakes should encourage more active consumption thus an enlarged consumer market. This can also be seen as a forum of offering excellence personal training for confectionery enthusiasts the opportunity for good cake sampling techniques. Therefore they will be able to differentiate our quality products from other available products from possible competitors thus build on bran d loyalty (Kennedy, 2000). Through provision of high standards of staff training within the city, Blue Cream Cakes Investments intends to command personalized customer attention at an affordable price hence a great business opportunity (Kennedy, 2000). The director has secured a central location in the city for easier correspondence with external customers. This should provide a collection point easily accessible from any part of the city through all available means of transport. Proper shop layout combined with Students knowledge and interest should make Blue Cream Cakes Investments a worthwhile and profitable venture. Situation Analysis (SWOT) Blue Cream Cakes Investments is a start-up business currently operating at a low level thus marketing is an integral aspect in its prosperity and subsequent financial gains in high revenues (Cohen, 2006). The venture provides a wide variety of confectionery with specialization being in cup cakes, randomly for new customers and on order placement by existing customers. The basic demand of the market is top quality and reasonably priced cup cakes for all round celebrations. Blue Cream Cakes Investments through extensive market research has information about common desires of the market base which consists of busy customers either studying or working that have serious time constraints to purchase desired confectionery. This is reiterated through our existing loyal customers hence Blue Cream Cakes Investments intends to take advantage of this knowledge to fully exploit the untapped customer bases through expansion plans which includes door to door marketing and delivery networks. The acronym SWOT stands for Strength, Weaknesses, Opportunities and Threats within any existing competitive market (Debelak, 2000). Our analysis highlights key strengths and weaknesses and further indicates threats and opportunities Blue Cream Cakes Investments is likely to face. Strengths A strong working bond with suppliers and producers of ingredients which enables us to meet our orders in good time. Exceptional location which is mre accessible through all mode of transport in the city (Kennedy, 2000). Properly trained staff members in customer service that are trustworthy and highly efficient in meeting deadlines, thus ensuring a huge chunk of our income comes from repeat business. Weaknesses Blue Cream Cakes Investments has a limited financial outlay to meet branding requirements which is important in our expansion program. It is costly to acquire quality cooking equipment used in mass baking and also train more employees with regards to our current target market. Opportunities An expanding market that is significant in terms of our financial projection that has limited knowledge about Blue Cream Cakes Investments existence. An increasing number of the citys population that are constantly hosting celebrations and social occasions with restricted and low budgets. There is a high profit margin with considerably static costs which makes it easy for budgeting and operational planning. Stiff competition that originates from web based companies who offer constant discounts. Struggle in always having fresh products for the expanding market. Threats Market Needs The venture intends to provide a wide variety of confectionery products which should be able to address most if not all the customer needs. We intend to also have communication options through our website whereby our customers can input their order specifications in good time for maximum satisfaction of their needs to be achieved. The store will be open for reasonable and fluctuating extended hours suitable for any prevailing social events. Further accessibility will be enhanced through our website for special delivery considerations. We intend to maintain and improve quality standards and from time to time provide extra magical moments to our customers through bonus gifts and surprise prizes (Cohen, 2006). Apart from the normal profit pricing factors, our products will be priced according to the celebration atmosphere in the specific times of the annual calendar. This is a unique way of considering emotions in pricing thus a sure point of attracting and retaining clientele. Market Trends The prevailing trend in the confectionery industry is to acquire quality products at a good discount. Blue Cream Cakes Investments has the ability to exploit this because whether new or existing clients, we will provide for extra and free supplies basing on economies of scale that can generally yield high profits at any reasonable discounting rate. Competition At the moment there exists no known serious competition within the city. The bulk of competition arises from scattered general traders who do not specifically bake their own products but retail for other bakers existing outside the city. The competition further deals in bulk consignments that are majorly composed of products suitable for large scale consumption by institutions and large scale dealers like super stores. These products are mostly of uniform nature and luck much in diversity to suit the highly varied customer base in terms of taste. Marketing Mix Elements: Pricing Blue Cream Cakes Investments intends to minimize expansion costs by selling through the consignment contracts whereby we will partially collect ingredients and only pay suppliers after sale of final products. This will fluctuate with the market demand. With proper savings and business establishment, we intend to also deal in a few beverage products to further address any new needs of our existing and most prized customers. Basing on our existing citys consumer base, our positioning in the market will highly rely on excellent customer care that will deliver quality cup cakes that are not common in the city. This is strengthened by the fact that our niche is not explored extensively and our pricing is negotiable between us and the suppliers and might change due to prevailing circumstances in the market. The consignment contract of ingredients gives us room to cover from any financial setbacks in the market hence only pay for storage before considering our suppliers. Pricing As discussed, our startup business has two major pricing objectives which include: To increase our customer base from the university by taking care of other city dwellers too thus increasing our market share. To increase the quantity in sales volume as we target a larger market share. Pricing constraints are those factors which hinder or control our process of setting prices (Debelak, 2000). These factors introduce boundaries and other limits which we have little or no power to decide against them. Some of the possible pricing constraints are: Customers demand will be a major determinant of the set prices because if it goes up we will raise our prices and if it goes down, cup cakes being perishable, we will have no choice but to lower prices in order to move sales volumes and avoid loses. Our Break-even point will determine our least price even in the wake of lower price demands by customers. The customers sometimes determine the price ceilings basing on prevailing market prices in the same industry. This will also affect any additional costs absorption incurred for quality thus controlling our pricing. Our 3 possible sales prices per unit will be; 1, 2 and 3 dollars. The variable cost per unit is 0.5 dollars. The total fixed expenses are 100 dollars. Break-even point can be computed by finding that place where the total sales are equal to the total costs of sale and therefore neither profit nor loss is incurred (Cohen, 2006). Therefore: Sales= Cost of sales. Sales= Variable expenses + Fixed expenses+ profit Sales @ 1 dollar/unit Sales @ 2 dollars/unit Sales @ 3 dollars/unit 1Q= 0.5Q+ 100+ 0 1Q- 0.5Q= 100 0.5Q= 100 Q= 100/0.5= 200 units 2Q= 0.5Q+ 100+ 0 2Q-0.5Q= 100 1.5Q=100 Q= 100/1.5= 66.7 which is 67 units. 3Q=0.5Q+ 100+ 0 3Q-0.5Q= 100 2.5Q= 100 Q= 40 units. 200 units 67 units 40 units Graphical Representation of the 3 break-even points Basing on my diagram, the fixed cost (F. C) is at $100 at all production units. The variable cost (V. C) is worth half a dollar for each unit. Therefore Total cost (T. C) curve is a combination of the F.C curve and V.C curve. It should be noted that the V. C is constant thus at the breakeven level for the: $1 sales price per unit, the value of total cost will be; $100+ 0.5Q. Q = 200 thus T.C= ($100+ 0.5*200). T. C= $ 100+$ 100= $200. Therefore for $1 price per unit, the BEP will be at the 200 units of sales and $200 sales value. The BEP is at P1. $2 sales price per unit will yield a BEP at 67 units of sales and a sales value of ($100+ 0.5*67) which is $ 133.50. The BEP is at P2. $3 sales price per unit will yield a BEP at 40 units of sales and a sales value of ($100+ 0.5*40) which is $ 120. The BEP is at P3. In case the prices adjust reasons being demand, cost, profit or competition oriented, the only way to stay ahead is to ensure we either minimize our expenses/costs or increase our profit margin thus our break even points will shift to the right side but upwards meaning an increase in sales volume but a decrease in prices. Discounts, allowances and geographical adjustments call for an increase in sales volume too, so as to carter for any dip in our current profits thus the BEP will shift to the right but upwards. Therefore my new prices will be: Sales @ 0.6 dollar/unit Sales @ 1.8 dollars/unit Sales @ 2.6 dollars/unit 0.6Q= 0.5Q+ 100+ 0 0.6Q- 0.5Q= 100 0.1Q= 100 Q= 100/0.1= 1000 units 1.8Q= 0.5Q+ 100+ 0 1.8Q-0.5Q= 100 1.3Q=100 Q= 100/1.3= 76.9 which is 77 units. 2.6Q=0.5Q+ 100+ 0 2.6Q-0.5Q= 100 2.1Q= 100 Q= 47.6 which is 48 units. 1000 units 77 units 48 units Basing on the change in environment considerations, our final price will be at $1.8 per unit. Controls The purpose ofBlue Cream Cakes Investmentsmarketing plan is to guide the venture into profit maximization and customer satisfaction hence proper monitoring of Revenues and expenditures on a monthly and annual basis. Conclusion Blue Cream Cakes Investments new market segment and small scale start up does not enable it to have constant financial projections but with the expansion vision we intend to establish a permanent finance and budgeting department. We have consequently established an office space in the City centre fully equipped with the resources to seriously embark on all our departments this year. Buy custom Cup Cake Business essay

Innovation and Creativity and Enterprise Research Paper - 1

Innovation and Creativity and Enterprise - Research Paper Example Through illustrations to back up this statement, the article shows how viable this notion by Schumpeter is; decades after its realisation. Emirates Airline is the national flight company of the emirates of Dubai that was established in 1985. The airline is located at Dubai International Airport and it also serves the United Arab Emirates. With regard to the number of passengers ferried, Emirates Airline is the largest airline globally and the fastest developing with expansions across all continents. The fleet largely comprises of Airbus and Boeing crafts. The Airbus A830 is the prime passenger carrier in the fleet. The flights cover various destinations around the world such as: Middle East, Africa, South Asia, North America, Europe and Australasia. The air shipping segment serves over 40 terminuses (Centre for Aviation). The airline industry in the Middle East, like anywhere else is subject to cyclical fluxes. Emirates Airline has experienced various hurdles and overcome them to gain its current standing. Technological and economical innovation are a part of the strategies assumed by the airline in a bid to stay ahead of the competition. Joseph Schumpeter acknowledged innovation as the critical dimension of economic development. According to Joseph, market power and entrepreneurial activities rely on innovation for them to flourish. The short lifespan of certain technologies is the catalyst that provokes development in various industrial fields for it creates a temporary monopoly in the market that the rivals compete to outdo. He believed that the innovation process was driven by major firms that spared no expense in research and development undertakings (McGraw 2007, pp. 4-6). The innovation theory formulated by Joseph has in varied forms been implemented by Emirates Airline in its brand positioning and market entry approaches. In the

Real chocolate company Essay Example | Topics and Well Written Essays - 2750 words

Real chocolate company - Essay Example The company sells its products through retail stores both company owned and franchised. It produces wide variety of chocolates (that caters to the different tastes of the customers) at the company owned factory and delivers the same, to stores in a cost effective manner. The products such as fudges and caramel apples are made within the store in order to maintain the freshness. The convenience and the suitable tastes of the products are directly correlated with the number of foot-falls in the stores and overall sales. The key stakeholders of the company include all franchisees, employees, company owners and customers. With the company deriving a 72 percent of revenues by selling the products to franchisees, the satisfaction of the franchisees stands crucial for the company in order to keep the sales growth intact in future years. Also, keeping abreast of the changing consumer preferences is becoming a must. While the company sales growth and financials appear sound, many smaller and similar sized companies having variety of product offerings, fast changing consumer eating habits with rising income levels, aggressive marketing strategies of market leaders, maturing and fragmented nature of the industry is posing challenges for the company to maintain its current growth. This report evaluates the various external and internal factors related to the company’s business, and presents a strategic solution for the current problem faced by the company. The analysis of the five competitive forces (suggested by Michael porter), viz. threat of new entrants, threat of substitution, bargaining power of buyers, bargaining power of suppliers, and rivalry among the existing companies, better explains the nature of confectionery industry and provides the basic road map to develop a competitive strategy for The Real Chocolate Company (Porter, 1998). The factors like, lack of